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CELEBRATING MONOGRAM – REI KAWAKUBO

Louis Vuitton asks a new generation of imagemakers to contribute to the visualization of the project Celebrating Monogram.

Rei Kawakubo's iconoclastic aesthetic and her love of black has changed the wider notion of beauty in fashion since she first founded her label over forty years ago. She is renowned for breaking traditions and pushing the limits of creativity and that is exactly what she tried to do with her design for the Celebrating Monogram commission.

Photographer Jennifer Livingston is best known for her voyeuristic and fashionable 'caught' moments. In her series of images of Rei Kawakubo's design, she uses light and shadow to emphasize the new form of the bag that has been created and the way that the traditions of design have been intentionally broken.

Discover more about the Celebrating Monogram project here.

Tags: Leather Goods, Celebrating Monogram, Monogram, Rei Kawakubo