The new “Louis Vuitton Pass” application is now available for tablets and smartphones in both the App store and Google Play. Scanning the campaign images that feature the App’s icon in magazines and elsewhere reveals a dedicated space showcasing exclusive content and featured products from the campaign.
For the launch of Louis Vuitton’s next “Invitation au Voyage” campaign starring Arizona Muse, the new App will exclusively reveal the full film on Thursday, November 7th. It will not only be possible to watch the film in advance of its official release, but will also go behind the scenes of the campaign, show ‘making of’ footage and discover products with the option to purchase. Louis Vuitton fans will also be able to share this inspiring content on social networks or by email, and access a Louis Vuitton Store locator.