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THE 2017 CRUISE CAMPAIGN

Louis Vuitton presents its Cruise campaign starring Alicia Vikander.

The Cruise campaign lands in a new territory, Rio de Janeiro, Brazil. This location is a natural follow up to the 2017 Cruise presentation staged here last May at the exclusive Niterói Contemporary Art Museum (MAC), a landmark building in Brazil designed by celebrated Brazilian architect Oscar Niemeyer.

The campaign images were also shot at the MAC and on the beach, a spectacular landscape of modernist space and escapism captured by photographer Patrick Demarchelier.

Here, Alicia Vikander, the actress and star of this campaign carries the emblematic Twist and Capucines handbags.

Discover the 2017 Cruise Campaign here.

Photography: Patrick Demarchelier.

Tags: Cruise, Architecture, Patrick Demarchelier, Campaign