THE 2017 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
Louis Vuitton presents its Cruise campaign starring Alicia Vikander.

The Cruise campaign lands in a new territory, Rio de Janeiro, Brazil. This location is a natural follow up to the 2017 Cruise presentation staged here last May at the exclusive NiterĂ³i Contemporary Art Museum (MAC), a landmark building in Brazil designed by celebrated Brazilian architect Oscar Niemeyer.

The campaign images were also shot at the MAC and on the beach, a spectacular landscape of modernist space and escapism captured by photographer Patrick Demarchelier.

Here, Alicia Vikander, the actress and star of this campaign carries the emblematic Twist and Capucines handbags.

Photography: Patrick Demarchelier.

Cruise Architecture Patrick Demarchelier Campaign