Fashion

Louis Vuitton’s London Maison reopens on October 24th at 17-20 New Bond Street. The store underwent months of renovations to reveal a complete reimagining of the space, featuring a sweeping double helix shaped staircase crafted in cerused oak and worked as a sculpture with an offset centre. Nine important artworks are featured throughout the store in addition to a permanent selection of Objets Nomades, the collection of designer travel and home related objects that launched in 2012, keeping alive Louis Vuitton's long tradition of beautifully crafted travel-inspired objects.

Additionally, New Bond Street is the only Maison in the world, aside from the Maison Vendôme in Paris, to hold a full high jewellery collection, highlighting the House's passion for remarkable craftsmanship and artistry. Finally, two exclusive versions of the Dauphine bag are being launched at the opening of the New Bond Street Maison, showcasing seasonal bi-colours: burgundy and navy, and dark teal and navy. Inspired by a model from Louis Vuitton’s archives, the new Dauphine bag has been redesigned by Nicolas Ghesquière for the modern era.

Address: 17-20 New Bond Street, London W1S 2RB 
Open 10am to 7pm, Monday to Saturday. 12pm to 6pm on Sunday.

Discover Louis Vuitton New Bond Street

After 14 months of renovations, 17-20 New Bond Street will reopen on 24th October, unveiling a metamorphosis that has transformed the store, where two different buildings are combined into one new location. Louis Vuitton’s first international store outside of France was in London, opening at 289 Oxford Street on 1st March 1885, and the brand has celebrated the city’s spirit ever since.

The complete reimagining of the space on New Bond street, starting from its reconstructed exterior to its new generation of interiors, was rendered by New York based architect Peter Marino. Complete with illustrious artwork and giant architectural spaces, the store features seating and furniture custom made by Marino, who also curated important vintage pieces from designers including Enzo Mari and Pierre Paulin.

Address: 17-20 New Bond Street, London W1S 2RB  
Open 10am to 7pm, Monday to Saturday. 12pm to 6pm on Sunday.

Discover Louis Vuitton New Bond Street

The mission of (RED), the organization created by Bono and Bobby Shriver in 2006, is to transform the collective power of consumers into a force for good. Louis Vuitton proudly supports (RED)’s actions with the creation of a new LOUIS VUITTON I (RED) perfumed candle. For each candle sold, $60 will go to the Global Fund to fight AIDS with (RED).

In the spirit of Louis Vuitton’s longstanding history of creative collaboration, the LOUIS VUITTON I (RED) candle has been composed by the Maison's Master Perfumer Jacques Cavallier Belletrud, and its design created by Marc Newson. Taking the color red as his inspiration, Jacques Cavallier Belletrud selected the finest-quality natural ingredients to develop the candle’s fragrance, creating an olfactory experience that evokes the universal emotions of love, freedom, warmth, and purity. By blending a peony’s sweet, peppery and floral olfactory notes with the fruity vibrancy of raspberries, the burning candle becomes alive with harmony, optimism, and emotive pleasure. Rich in character, yet subtle, instantly transforming the home into a haven of comfort.

The LOUIS VUITTON I (RED) candle is available in Louis Vuitton stores around the world, and online on louisvuitton.com, starting October 9th, 2019. To learn more, go to RED.org and follow @RED on Instagram. Join us #endAIDS

Discover the Perfumed Candle

As two of Louis Vuitton’s ambassadors, Alicia Vikander and Léa Seydoux were captured by Albert Moya with the latest selection of the Maison’s New Classics, the collection of leather goods that have become modern icons. Known for their grace and strength, the two actresses bring their own personalities to the season's new iterations of the classic Capucines, the playful Twist, and the stylish Dauphine.

Discover the New Classics

What is the inspiration behind this collection?
It reflects the somewhat forgotten period of the Belle Époque. Though relatively short, this period between the end of the 19th century and the First World War was one of France’s most prestigious. It was the time of Universal Exhibitions, such as the one during which the Eiffel Tower was unveiled. It was a time of excitement and tremendous change. It’s about revisiting all that. We wanted to explore notions about what’s outdated and old-fashioned, and nostalgia for a time we can only dream about, and how to make it all relevant for today. In particular, it was about looking at dandyism and these very particular snobberies that later would become what the world now knows as French elegance.

Please explain the accessories?
We have a new bag, the "Blade", which is deliberately very classic, with refined signatures that reprise elements from trunks and have inner gussets of bracket-like precision. The "Dauphine" bag is revisited in new shapes and materials. There are also transformable pouches that become little backpacks, change purses... We have revisited shapes recalling the Belle Époque. The shoes are flirty little moccasins with brightly colored patches. There are also brooches, flowers, cattleyas and other orchids with incredible colors, a nod to this romantic period.

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