Fashion

Created in the 1930s, the Speedy bag has become synonymous with Louis Vuitton’s signature Spirit of Travel. Originally named the Express, the original design was a reflection of the advent of the new, faster modes of transportation that dramatically transformed everyday life. During the 1960s, Louis Vuitton created a smaller size as a special order for Audrey Hepburn, and thus one of the most recognizable city bags was born. Continually reimagined in new colors and materials season after season, the Louis Vuitton Speedy bag has earned the status of a timeless icon.

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Continuing his exploration of boyhood, Virgil Abloh staged his Spring-Summer 2020 Fashion Show as an ode to the typical idea of childhood bliss. Against the backdrop of the postcard-perfect Place Dauphine, accented by childhood symbols such as kites and balloons, the latest Louis Vuitton Men's Fashion Show was presented while the Heritage Orchestra, directed by Chris Wheeler and conductor Tom Richards, performed a medley of tracks live under the musical direction of Benji B. 

Florals - both real flowers "foliaged" onto mid-layers, hats, and bags as well as embroidered motifs and crocheted - provided the overarching inspiration as a naturally occurring metaphor for diversity. The collection's palette is rooted in the colors of the garden: jessamine yellow, sage, moss green, forget-me-not blue, heirloom lilac, peony pink, fuchsia, etc. Other horticultural inspiration includes straw gardening hats, wellington boots, and functional gloves. See a selection of looks in a new light in this video by Julian Klincewicz.

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Flowers, a staple element in fashion, are observed as a naturally occurring metaphor for diversity. In bloom, they are as beautiful on a micro level as they are on a macro level. Too often relegated to trivial motifs, flowers are wonders of nature: multi-faceted, free in expression, movement, and metamorphosis. In the cityscape, flowers blend into a horizon of unsung heroes: the magnificent buildings, bridges, and pavements to which we grow accustomed and partially blind. Seen in a new light, or wrapped in different packaging, they merge in newfound splendor.

Beyond this omnipresent horticultural influence, Virgil Abloh furthers his exploration of the idea of boyhood as it intersects with fashion. Through the stages of boyhood, young men's encounter with clothes and fashion is yet to be influenced by societal programming. Our exploration of dress codes is still liberated of those codes; of social norms, gender conventions, and cultural conduct. As we get older, we intuitively adapt to the familiarity of our surroundings. In a digital age oversaturated with views and visual data, stopping to smell the roses de-programs the mind and makes new space for freedom of thought.

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Louis Vuitton hosted numerous guests including Shuhei Nomura, Dan Carter, Gong Yoo, Maluma, Gigi Hahid, Victor Cruz, Lewis Hamilton, Nick Chou, Swae Lee, Ben Harper, Miguel, Cam Newton, Frank Ocean, J Balvin, Skepta among others.

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On Place Dauphine, a routine stroll across the Pont Neuf bridge from Louis Vuitton's studios, the postcard scenery of Paris sets the frame for the Men's Spring-Summer 2020 show. The mundanity of everyday café life, walks across the Seine, crêpe stands, and tree-lined square ambiance harmonizes with the typical ideal of boyhood bliss: a bouncy castle, ice cream, balloons, and kite-flying. This show was surrounded by the remarkable Parisian architecture we couldn't live without.

You are invited to watch the show at louisvuitton.com.

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