The new Fragrance Campaign showcases House Ambassador Emma Stone against a succession of unmistakable Los Angeles locales. From a movie ranch on the outskirts of the city to Griffith Park, one of LA’s hidden treasures, director Sam Mendes and photographer Craig McDean focus their lenses on the actress as she lives different moments and emotions in a woman’s life journey. Whether driving down the Pacific Coast Highway, California’s (and perhaps the world’s) most scenic route or taking the stage of the Los Angeles Theater, she basks in the various moments that add up to the journey of life.
Emma Stone through the lens of Craig McDeanFragrance Campaign
The newest addition to Les Parfums Louis Vuitton
Setting out to discover distant horizons can lead to experiences that are as unexpected as they are magical. An aurora borealis rises across a lava desert. A cloud of fireflies takes a flight to a tropical forest. A shower of shooting stars rains down over the open sea. Such rare and fantastic phenomena become engraved in a memory forever. Fascinated by these fleeting moments that you wish you could keep forever, Louis Vuitton Master Perfumer Jacques Cavallier Belletrud envisioned an enchanting composition: a jubilant perfume that stirs the senses and inspires awe. Raw cocoa powder mingles with a bouquet of peonies, followed by the patchouli heart and enlivened by litchi’s fresh and sparkling notes. Discover this festive scent featured in the current fragrance campaign starring Emma Stone.Fragrance
The Journey of Les Perfums Louis Vuitton continues
Intimate, abstract and metaphorical, travel is not a destination - it's a feeling. Inspired by suspended moments in time, Les Parfums Louis Vuitton celebrates continuous movement that nourishes body and spirit. The collection now counts nine olfactory emotions with the launch of Attrape-Rêves. The passionate spirit of the fragrances, signed by Maître Parfumeur Jacques Cavallier Belletrud, is incarnated by House Ambassador Emma Stone in the Maison’s first fragrance campaign film. Louis Vuitton invites you to explore the senses and set off for new horizons.Fragrance
The latest advertising campaign reintroduces House Ambassador Emma Stone in a new role for the Maison as the face of Les Parfums Louis Vuitton.
Photographed by Craig McDean, who also shot the Spirit of Travel campaign this year, the acclaimed actress Emma Stone radiates her graceful poise against the backdrop of a stunning coastal landscape. She introduces Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.Fragrance Campaign
Starring Emma Stone and Directed by Sam Mendes
The vibrant short film brings together two Academy-Award-winning talents, House Ambassador Emma Stone and Director Sam Mendes to mark an important milestone in Les Parfums Louis Vuitton’s history. By looking at the different moments and emotions in a woman’s life journey, the film reflects the spirit of travel and passion that is central to the Louis Vuitton values. The changing backdrops also evokes the contrasting personalities of the exceptional perfumes within the Louis Vuitton fragrance collection.Fragrance Campaign