First impressions, favorite pieces, memorable moments... Many personalities were interviewed backstage at the Niterói Contemporary Art Museum (MAC) about the Louis Vuitton Cruise 2017 collection. Alicia Vikander, Catherine Deneuve, Jaden Smith, Zendaya, Doona Bae, Liu Wen, Tao Okamoto, Isabeli Fontana, Alessandra Ambrosio tell us their feelings of the collection.
Encounters with the guests backstage just after the third Louis Vuitton Cruise show.
First impressions, favorite pieces, memorable moments... Many personalities were interviewed backstage at the Niterói Contemporary Art Museum (MAC) about the Louis Vuitton Cruise 2017 collection. Alicia Vikander, Catherine Deneuve, Jaden Smith, Zendaya, Doona Bae, Liu Wen, Tao Okamoto, Isabeli Fontana, Alessandra Ambrosio tell us their feelings of the collection.Fashion Show Ready to wear Cruise
The Niterói Contemporary Art Museum (MAC) designed by modernist Brazilian architect Oscar Niemeyer, is a central symbol of the 2017 Cruise show.
Brazilian idealism and Rio de Janeiro are the starting point for Cruise 2017. The collection captures the country’s vitality, energy, multi-culturalism, freedom, urban futurism and romanticism — all the dynamic feeling the city inspires. The architect Oscar Niemeyer harmonizes the paradox of civilization versus the natural, while Brazil and its environmental utopia provides the ideal backdrop.
"I so admire the power of Oscar Niemeyer’s conviction. His vision, his radicality, his utopia even. Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates. For me, the main question was how to incorporate into my collection all these elements that are part of Brazilian culture, without forgetting that I am just a visitor who brings his own Parisian and French cultural references to the moment." - Nicolas Ghesquière.
Fashion Show Nicolas Ghesquière Video Architecture
Guests from across the globe gathered in a mesmerizing setting: the Niterói Contemporary Art Museum (MAC), designed by celebrated Brazilian architect Oscar Niemeyer.
The landmark building, that looks like it has landed on the side of a hill overlooking Guanabara Bay, facing Rio, was built in 1991 and inaugurated in 1996. The white structure is reflected in a pool surrounding its cylindrical base, “like a flower”, as the modernist architect described it.
In this fascinating setting, photographer Saskia Lawaks captured the guests a few seconds before the show, taking their seat in the front row. Among the celebrities present: Alicia Vikander, Jaden Smith, Zendaya, Doona Bae, Liu Wen, Catherine Deneuve, Sophie Charlotte…
Nicolas Ghesquière Ready to wear Fashion Show Photography
Explore the location and setting for the Louis Vuitton Cruise 2017 fashion show.
Louis Vuitton chose the breathtaking location of the Niterói Contemporary Art Museum (MAC), designed by celebrated Brazilian architect Oscar Niemeyer, for its third Cruise Collection under designer Nicolas Ghesquière. The white modernist structure is reflected in a pool surrounding its cylindrical base, 'like a flower' as the famed architect described it. This will be the first time the museum has ever hosted a fashion show.
Make sure you follow the event on May 28th, 4:30pm, Niterói time (Brazil) broadcast live on louisvuitton.com and on Snapchat.Fashion Show Nicolas Ghesquière Ready to wear Video
When Brazilian cultural expression meets the French Art de Vivre.
For this Cruise 2017 collection, Nicolas Ghesquière brings to life the fascinating duality between modernity and tropicality, through which he expresses the cultural richness as the result of nature and urbanism bond.
As a powerful tribute to the artistic vision of both Brazilian artists Helio Oiticica and Aldemir Martins, Nicolas Ghesquière collection offers an outstanding work on fabrics and shapes based on the pinciple of lightness. This creative reflection leads the Artistic Director of MAISON LOUIS VUITTON to present an enchanting aesthetic, full of emotion and energy.
Fashion Show Nicolas Ghesquière Ready to wear