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Clouds provided the backdrop and recurring symbol of freedom and creativity, bringing a dreamlike aspect to the collection’s traditional men’s wardrobe starting point. Finding its way across canvas, leather, sequins, or textiles, on both bags, clothing, and accessories, the cloudscape motif also appears in the form of the LV against a gradient blue Monogram. 

In twisting and turning old-world dress codes, Louis Vuitton’s Artistic Director neutralizes, re-appropriates and embraces them for a progressive joie de vivre. By reshaping classic Louis Vuitton forms of the Keepall or the Soft Trunk, bending them to follow the curve of the body, he highlights the Maison’s technical savoir-faire at the service of contemporary creations.

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Surrealism is the instinctive act of making the ordinary extraordinary. The abstraction of the familiar expands our routine horizons and makes us see the world through unfazed eyes. Virgil Abloh applies the mechanics of the surreal to rewind the clock on our collective age-inflicted comprehension. Gazing at the world through the optics of a child – of an adolescent or a young man – is tantamount to first impressions, to the purity of mind and the refreshing optimism of naivety. The turn of a decade heralds an appetite for fresh motivations.

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Tailoring and the tapered silhouette – the firm symbols of convention, trade and success – depart their corporate comfort zone: twisted and turned, the dress codes of an old world are neutralised, re-appropriated and embraced for a progressive joie de vivre. Employing his evolving premise of boyhood at Louis Vuitton, Virgil Abloh investigates the lifelong relationship formed by adolescent and young men with shirting and suiting. It is a material and figurative exercise in freedom, presented within the familiar constrictions of tailoring. 

An image of Heaven on Earth informs a palette of sky blue and cloud white, set against the colors of the traditional men’s shirting and suiting wardrobe. Through childlike optics, formal tones including black, navy, burgundy, beige and camel are elevated from their conventional codes and imbued with new values. Shots of fluorescent colors are employed to lift garments out of their familiar connotations.

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Louis Vuitton hosted numerous guests including Bella Hadid,  J Balvin, Kris Wu, Migos, Ryuhei Matsuda, Leo Chen, Ashton Sanders, Daniel Kaluuya, Pop Smoke, Tyga and Diplo, among others.

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Hovering like the ceiling of an age-old chapel or an everlasting film set, the clouds suspended over the runway appear dreamlike and infinite.  As if through a childlike perspective, the phenomena and traditions we take for granted are invigorated and elevated. The traditional tools of the artisan - a ruler, hammer, needle, and thread - are scattered throughout the set and magnified into lionized sculptures: these icons of tradition honored and changed with equal enjoyment. 

Watch the show live on Thursday, January 16th, 2020 at 8:30 am EST at louisvuitton.com or on Facebook, Instagram, Linkedin, Twitter, and YouTube.

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