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Since 1896, when Georges-Louis Vuitton designed the now-iconic Monogram motif, the star-shaped flower has provided endless inspiration for the Maison’s creations. Today, the Louis Vuitton B Blossom Fine Jewelry Collection reimagines the signature shape as a stylish spherical stamp of attitude and playfulness. Illuminated by diamonds in pink and yellow gold, the range of rings, bracelets, necklaces, and earrings are emblems of independence and an ode to modern femininity.

Five friends of the House are part of this new Campaign: Zhong Chuxi, Sophie Turner, Indya Moore, Chloé Grace Moretz, Signe Veiteberg.

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The new Bohemian Vuittony sunglasses take on an arty form inspired by the Monogram flower with the chiseled edges of their lenses recalling the outline of petals. Available in two versions, the Square and the Mask, these lightweight sunglasses set a bold new trend and make a strong fashion statement.

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The Christopher Backpack, Pochette Jour, and LV Initiales Belt are some of the accessories that have recently been updated beyond the traditional Epi leather. The new Epi Patchwork combines multiple classic Louis Vuitton materials while the Epi Initial turns the Maison’s circular signature into an oversize accent. Modern and eye-catching, the latest collection of Louis Vuitton Men’s Accessories make perfect gifts to celebrate Father’s Day.

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Fascinated by the scents, rites and traditions of a several thousands year-old perfume culture, Master Perfumer Jacques Cavallier Belletrud now orchestrates a composition of contrasts centred around the rose, oud and ambergris, three raw materials that have traversed time and geography to express "something eternal".

A landscape blanketed in crisp obscurity slowly comes into focus. It warns upon contact with the sun's first rays, wearing a majestic shade of rose that blends the dunes with the sky.

In the desert, sunrise and sunset are magical, fleeting moments that reconcile opposites. Night and day, shadow and light. Cold and heat, sky and heath. Captivating horizons entice the traveller to continue on his journey."

"At Louis Vuitton, perfumes are about contrast. One element enchances another, and vice-versa". The Master Perfumer Jacques Cavallier Belletrud notes. He brings this vision to life with Les Sables Roses, a hot-and-cold composition whose ingredients mutually elevate one another. It is a perfume of resolutely simple architechture, to better underscore the richness of its ingredients: a duo of rose and oud, accentuated by ambergris.

Les Parfums Louis Vuitton, available exclusively at selected Louis Vuitton stores and at louisvuitton.com

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On May 22nd, 2019, the two French actresses attended the premiere of "Oh Mercy" in Louis Vuitton looks by Nicolas Ghesquière: Léa Seydoux in an embroidered bustier with silk satin trousers and Stacy Martin in a dress from the Spring-Summer 2019 Collection.