LV NOW

In homage to a certain culture of fashion, where one takes a stand and proudly expresses oneself, Louis Vuitton's Women's Artistic Director dreamt up a collection that is an invitation to cultural references. First presented last March at the Cour Carrée of the Louvre within a recreation of the Centre Pompidou, the Fall-Winter 2019 collection is one in which the debate is deliberately lively, just like the emblematic building that inspired the runway set.

For the campaign, actresses Léa Seydoux, Samara Weaving, Zhong Chu Xi, are accompanied by a cast as they prepare backstage in this film shot by Albert Moya.

The elegant tone-on-tone Monogram shawl, a mainstay in the Louis Vuitton textile lineup, has been cleverly screen-printed and embellished this season to create eye-catching optical illusions. Four instantly recognizable designs appear to float realistcally: the Petite Malle bag, the Archlight sneakers, the Party sunglasses, and the Maison's signature chain handbag handles. Details such as the Monogram canvas, high-shine pigments, and metallic studs reinforce the illusion.

See the Trompe L'Œil Shawls

Casually elegant and instantly recognizable, the NéoNoé is a modern take on Louis Vuitton's classic bucket bag first created to carry champagne bottles in the 1930s. With five different carry options thanks to its adjustable shoulder strap and removable handle, the NeoNoe lends itself to any look and can be worn whatever the mood or occasion, for a fresh, elegant and modern feel.

The NéoNoé Bag

See how far you can run in the retro-style Endless Runner game by jumping over sidewalk obstacles and collecting Louis Vuitton tokens. Coinciding with the Collection's launch in stores and online, the video game revisits the New York City set of Virgil Abloh's Men's Fall-Winter 2019 Fashion Show that took place in Paris earlier this year.

Play the Game

An original and strikingly modern addition to Alex Israel’s searching exploration of art and branding, the cultural and the commercial, the new eight-piece collection features playful and beautiful scarves, shawls, blankets and a bandeau.

The Louis Vuitton-Alex Israel Textile Collection will be unveiled in Los Angeles on June 27th, 2019, and available in select stores starting on June 28th, 2019.

Discover the Textile Collaboration