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Named after Michel de Montaigne, a writer of the French Renaissance, the Avenue Montaigne is considered to be the grande dame of French streets for luxury and fashion. Designed in the spirit of an elegant Parisian apartment and decorated in fine materials with original artworks by contemporary artists, the store hosted a cocktail party on Monday, December 15th to celebrate the reopening.

Photographer Saskia Lawaks captured memorable moments and the highlight of the evening, a concert by legendary New York band, Blondie.

More info on the store here.

This holiday season, Louis Vuitton unveils its newly renovated store on the Avenue Montaigne in the heart of Paris. Decorated in fine materials with original artworks by contemporary artists, the new environment designed by architect Peter Marino allows clients to experience a unique, personalized shopping experience.

The Maison’s tradition of excellence in high quality leather craftsmanship is the foundation for its newly enhanced personalization service. Since 1854, Louis Vuitton has offered clients made-to-order and personalization services. This service, called Haute Maroquinerie, proposes leather goods in an array of shapes, materials, colors, linings and finishings; the selection is so varied that each handbag is certain to be unique.

Hand-painted initials and motifs are also available for hard-sided luggage, while hot stamping is possible for selected pieces and small leather accessories. Tailoring, the new men’s permanent collection for business and travel, as well as made-to-order shoes and belts round out the store’s personalized offer.

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Michelle Williams' Louis Vuitton wishlist mixes practicality with elegance: The Keepall Bandoulière, perfect for a weekend away and in the cabin friendly size, has an easy-to-carry cross shoulder strap. The Petite Malle in Red recalls the House's heritage in trunkmaking. The Lockit comes in an elegant Taurillon leather and perfect size for carrying documents or a laptop. Finally, the essential V pendant in gold is a must-have this festive season.

Cultivating a tradition of innovation, Louis Vuitton participates in a residential project conceived in 1972 by Pierre Paulin for American furniture maker Herman Miller. This long-lost, one-of-a-kind project had never actually been realized.

This year, Louis Vuitton once again revisits functionality by realizing “Playing with Shapes”; a satellite exhibition for the Miami Design District during Art Basel Miami, held December 2nd - 7th.

“One expects from a designer a practical object with, if possible, a touch of poetry and elegance”.

- Pierre Paulin

Avant-garde designer Pierre Paulin anticipated the necessary alliance between a changing world, new techniques and a living space that was conceived as a refuge, or an intimate safe house. From 1969, Pierre Paulin had been in contact with Herman Miller, a furniture company founded by the De Pree family. The artist admired the family’s history, particularly the fact that they had produced works by Charles and Ray Eames and George Nelson. Together, Paulin and the company planned to produce a range of original and revolutionary equipment for residential homes. The rest is history.

It was Louis Vuitton’s first ever Cruise fashion show. A flowing presentation, in the shadow of Monaco’s famous Rock, for a collection in a state of grace.

A first! Last May, Louis Vuitton presented its debut Cruise catwalk show. It was in the legendary Principality of Monaco that Nicolas Ghesquière unveiled his collection, under the patronage of Her Serene Highness Princess Charlene. Also in attendance were Charlotte Gainsbourg, Jennifer Connelly, and the young actress Adèle Exarchopoulos, who formed a sparkling trio of front-row stars.

Read the full article from LV THE BOOK here.