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Intimate, abstract and metaphorical, travel is not a destination - it's a feeling. Inspired by suspended moments in time, Les Parfums Louis Vuitton celebrates continuous movement that nourishes body and spirit. The collection now counts nine olfactory emotions with the launch of Attrape-Rêves. The passionate spirit of the fragrances, signed by Maître Parfumeur Jacques Cavallier Belletrud, is incarnated by House Ambassador Emma Stone in the Maison’s first fragrance campaign film. Louis Vuitton invites you to explore the senses and set off for new horizons.

Discover the collection

The Journées Particulières is a unique opportunity for the Maison to showcase our artisans’ creativity and passion for their trades to the general public. It is an invitation to discover exceptional venues and carefully-preserved savoir-faire.

Every year, over the course of three days, a host of unexpected surprises awaits visitors such as performances, screenings, encounters, secret places, and exclusive workshops.

In addition to the Louis Vuitton Workshops in Asnières, France, and Fiesso d'Artico in Veneto, Italy, two new locations will be open to the public this year: Les Fontaines Parfumées in Grasse, South of France, and the Louis Vuitton Ducey Workshop, in Normandy, France.

Book your priority access ticket from now. Registrations will close on September 30th.

https://www.lvmh.com/lesjourneesparticulieres/

Photographs in order of appearance: Asnières (x3), Ducey Workshop (x3), Fiesso d'Artico (x3), and Les Fontaines Parfumées (x3).

Photographed by Craig McDean, who also shot the Spirit of Travel campaign this year, the acclaimed actress Emma Stone radiates her graceful poise against the backdrop of a stunning coastal landscape. She introduces Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.

Discover the collection

The vibrant short film brings together two Academy-Award-winning talents, House Ambassador Emma Stone and Director Sam Mendes to mark an important milestone in Les Parfums Louis Vuitton’s history. By looking at the different moments and emotions in a woman’s life journey, the film reflects the spirit of travel and passion that is central to the Louis Vuitton values. The changing backdrops also evokes the contrasting personalities of the exceptional perfumes within the Louis Vuitton fragrance collection.

DISCOVER THE FULL CAMPAIGN

Guests travel gracefully through six immersive rooms, featuring hand selected objects and documents from the Louis Vuitton archives. Highlighting the ongoing technical innovations that Louis Vuitton employed to respond to the revolutionary inventions of the period, this exhibition builds a conversation between antique creations in direct dialogue with more contemporary pieces, showing a consistent desire of the brand to create and reinvent objects that are designed to anticipate the evolution of lifestyle needs and desires.

Journey through Louis Vuitton's history until September 30th.

Free Admission

09.07.18 - 09.30.18

Exhibition Hours

Monday - Friday 9am - 9pm
Saturday - Sunday 11am - 9pm

Location

Union Station
Sir John A. Macdonald Plaza
65 Front St W
Toronto, ON M5J 1E6
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