• CRUISE 2017 SHOW: THE INTERVIEWS

    Encounters with the guests backstage just after this third Louis Vuitton Cruise show.

    First impressions, favourite pieces, memorable moments... Many personalities were interviewed backstage at the Niterói Contemporary Art Museum (MAC) about the Louis Vuitton Cruise 2017 collection. Alicia Vikander, Catherine Deneuve, Jaden Smith, Zendaya, Doona Bae, Liu Wen, Tao Okamoto, Isabeli Fontana, Alessandra Ambrosio tell us their feelings about the collection.

    Tags: Fashion Show, Ready to wear, Cruise

  • CRUISE 2017 SHOW: UTOPIAN ARCHITECTURE

    The Niterói Contemporary Art Museum (MAC) designed by modernist Brazilian architect Oscar Niemeyer, is a central symbol of the 2017 Cruise show.

     Brazilian idealism and Rio de Janeiro are the starting point for Cruise 2017. The collection captures the country’s vitality, energy, multi-culturalism, freedom, urban futurism and romanticism — all the dynamic feeling the city inspires. The architect Oscar Niemeyer harmonises the paradox of civilisation versus the natural, while Brazil and its environmental utopia provides the ideal backdrop.

    "I so admire the power of Oscar Niemeyer’s conviction. His vision, his radicality, his utopia even. Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates. For me, the main question was how to incorporate into my collection all these elements that are part of Brazilian culture, without forgetting that I am just a visitor who brings his own Parisian and French cultural references to the moment."  - Nicolas Ghesquière.

    Tags: Fashion Show, Nicolas Ghesquière, Video, Architecture

  • CRUISE 2017 SHOW: THE GUESTS

    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    • CRUISE 2017 SHOW: THE GUESTS - Louis Vuitton Fashion NEWS
    Guests from across the globe gathered in a mesmerising setting: the Niterói Contemporary Art Museum (MAC), designed by celebrated Brazilian architect Oscar Niemeyer.

    The landmark building, that looks like it has landed on the side of a hill overlooking Guanabara Bay, facing Rio, was built in 1991 and inaugurated in 1996. The white structure is reflected in a pool surrounding its cylindrical base, “like a flower”, as the modernist architect described it.

    In this fascinating setting, photographer Saskia Lawaks captured the guests a few seconds before the show, taking their seat in the front row. Among the celebrities present: Alicia Vikander, Jaden Smith, Zendaya, Doona Bae, Liu Wen, Catherine Deneuve, Sophie Charlotte…

    Tags: Nicolas Ghesquière, Ready to wear, Fashion Show, Photography