LV NOW

Louis Vuitton launches an official mobile application for the exhibition “Volez, Voguez, Voyagez - Louis Vuitton” at the Dongdaemun Design Plaza (DDP) in Seoul from June 8th through August 27th 2017.

The application "LV SEOUL VVV APP" offers a guided tour through the exhibition, and an immersive experience in the world of Louis Vuitton. It is geolocalized to facilitate the journey through the different rooms. The tour enhanced by immersive experiences in the world of Louis Vuitton. The application also functions as an audio guide of the exhibition, and gives access to resevation details.

A mobile phone application that allows visitors to enrich their tour and enjoy an interactive experience.

Online reservations can be made at https://lvseoulvvv.co.kr, where people can make book the visit on their preferred date and time, with maximum of 4 guests.

Discover more about this exhibition at, https://www.louisvuitton.com/lvseoulvvv.

Download the official application “LV SEOUL VVV” and experience an immersive tour in the world of Louis Vuitton. 

Available to download here for IOS and here for Android.

Entrance is free, book your visit here.

Discover the exhibition here.

The Fall-Winter 2017collection is inspired by New York during the past - seventies, eighties, early nineties, and present day. A collective of quintessential Manhattan artists such as, Jean-Michel Basquiat, Julian Schnabel, Keith Haring, Robert Mapplethorpe and Andy Warhol.

This is a group whose creative strengths and signatures allowed them the freedom to collaborate with one another to create new work. The two most famous collaborative artists are Basquiat and Warhol. Both their creative approaches and their own wardrobes are referencened here, combined with the logo-heavy, denim-dominated Harlem style of Daniel “Dapper Dan” Day,Hip Hop’s outfitter of choice, as well as the louche seventies decadence of the denizens of Studio 54. These are visual touchstones for a New York state of dress.

"It’s uptown and downtown", says Kim Jones, Louis Vuitton Men’s Artistic Director. "Artists and musicians, friends and heroes."

The collection is an ode to the multitude of styles that co-exist and co-mingle in New York City. Inspiration comes from all walks of New York City life, spanning three decades and a multifaceted view of masculinity.

What emerges is a new attitude and a silhouette of relaxed elegance; wide pants, an eased fit, a sense of the undone. Smart, but street-smart. Polished tailoring combines with workwear, the fabrics of Vuitton’s heritage of French luxury - silk, cashmere, vicuña and alligator, cut into genuine utilitarian shapes.

Louis Vuitton presents, “Volez, Voguez, Voyagez - Louis Vuitton” at the Dongdaemun Design Plaza in Seoul from June 8th through August 27th, 2017.
Under the direction of Olivier Saillard, responsible for curating the event, the exhibition retraces the adventure of the Maison Louis Vuitton, from 1854 to the present day, through portraits of its founders, as well as those who are presently inventing the Louis Vuitton of tomorrow.

This themed tour is divided into ten chapters, one of which is entirely devoted to South Korea. To mark the vibrant connections between Louis Vuitton and South Korea, the exhibition’s artistic director and set designer, Robert Carsen has imagined a Korean room inspired by the Korean flag, the “Obangsaek” and five traditional Korean colors, representing different qualities and elements.

Discover in video the exclusive content of this exceptional room, featuring objects and documents from the Louis Vuitton heritage archives, as well as select articles on loan from the Palais Galliera, Musée de la Mode de la Ville de Paris and the Philharmonie de Paris.

The exhibition is now open with free admission to the public in Seoul, until August 27th, 2017.

Online reservations can be made at https://lvseoulvvv.co.kr, where people can make reservations on their preferred date and time, with a maximum of 4 guests.

Discover more about this exhibition from https://www.louisvuitton.com/lvseoulvvv.

Download the official application “LV SEOUL VVV” and experience an immersive tour in the world of Louis Vuitton. 

Available to download here for IOS and here for Android.