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This month, Louis Vuitton will launch a second collection conceived with Jeff Koons. Recognized as one of the most influential living artists, this second chapter will debut on October 27th, featuring the artist’s “Masters” series of paintings.

In the advertising campaign, discover House muse Léa Seydoux presenting a Monet Speedy bag and a Turner Neverfull from the latest Masters collaboration between Jeff Koons and Louis Vuitton.

In recent years, Louis Vuitton has affirmed its engagement with the world of art through a series of high-profile collaborations with the most influential artists of our times. The second series of the Jeff Koons Masters collection builds on that well-established foundation, further exploring the intersection of fashion and art.

Organized by The Museum of Modern Art in New York and the Foundation Louis Vuitton in Paris, the exhibition “Being Modern: MoMA in Paris” draws together a superb and far-reaching representation of the highly important artworks that MoMA has acquired since its founding in 1929. Presented from October 11th, 2017 to March 5th, 2018, the exhibition includes works of art ranging from the birth of modern art through trends and styles such as American abstraction, Pop art and Minimalism, to the most contemporary art. 

Among the artists on display we find in particular Max Beckmann, Alexander Calder, Paul Cézanne, Marcel Duchamp, Walker Evans, Gustav Klimt, René Magritte, Pablo Picasso, Ludwig Mies van der Rohe, Paul Signac and many others.

The exhibition features renowned masterpieces as well as less familiar, though highly significant artworks. A selection of rarely shown materials from MoMA’s archives, retracing the history of the museum, will also be displayed in the galleries.

Discover the exhibition here

In recent years, Louis Vuitton has affirmed its engagement with the world of art through a series of high-profile collaborations with the most influential artists of our time. The second series of the Jeff Koons Masters collection builds on the well-established foundation, further exploring the intersection of fashion and art.

This month, Louis Vuitton will launch a second collection conceived with Jeff Koons. Recognized as one of the most influential living artists and based on the artist’s “Masters” series of paintings, this second chapter will debut on October 27th, which will include: Reclining Girl by François Boucher; Delightful Land by Paul Gauguin; Luncheon on the Grass by Edouard Manet; Water Lilies by Claude Monet; The Triumph of Pan by Nicolas Poussin (exclusive for Maison Louis Vuitton Vendôme) and Ancient Rome by J.m.W. Turner.

This new set of paintings relates to Koons’ connection to each of the artists. “They are part of my DNA,” Koons says “When somebody walks down the street with this bag, or sits in a cafe with this bag,” Koons says of the Manet Neverfull, “it’s communicating a love of humanism.”

Step inside Jeff Koons' studio, as he prepares his new collaboration with the Maison Louis Vuitton, a collaboration that remixes the iconic artworks of the old masters and presents them in a way that encourages new interpretations.

Meet Jeff Koons, one of the most fascinating figures in contemporary art, renowned for his work around the great myths of art history and popular culture. In his studio, he explains the vision behind this new project,

"Both art and fashion excite. They are about being alive, what our potential is, and defining this moments – and at the same time they embrace the past and the future."

Jeff Koons' studio visit, 2017.

Stay tuned to discover the collection.

On the ground floor, natural light from the extensive number of windows and doorways illuminates the leather goods, accessories, textiles, fragrances and, on the Place Vendôme side, a full range of jewelry and timepieces. Louis Vuitton's Men’s Universe is upstairs on the mezzanine. On the first floor, there is Women’s Ready-to-Wear, shoes and accessories, presented in a beautifully airy, high-ceilinged space with richly intricate Versailles parquet. On the second floor, travel-related items, from Louis Vuitton's City Guides and travel books to luggage, share space with the Objets Nomades, a collection of designer travel and home related objects. 

The Maison Louis Vuitton Vendôme also presents two working ateliers, representative of the House’s ancestral savoir-faire. The Haute Joaillerie atelier, hidden away discreetly under the eaves, is where Louis Vuitton’s jewelers will transform exceptional precious stones into the House’s most exclusive high jewelry.

The Maison’s opening was marked by the creation of three exceptional high jewelry sets, specially designed and produced by the Haute Joaillerie ateliers. Inspired by the most recent Louis Vuitton high jewelry collection, Conquêtes, the pieces highlight the House’s passion for remarkable craftsmanship, artistry, and the most beautiful gemstones, such as diamonds, red spinels and emeralds. 

In the Atelier Rare & Exceptional, celebrities and the House’s most prestigious clients will have the chance to discover remarkable pieces from the latest collections. These can then be fitted and customised by the atelier’s in-house artisans, who will also be available to fashion exclusive red-carpet gowns.

Discover the new flagship store here.

Discover Louis Vuitton high jewelry collections.