LV NOW

In recent years, Louis Vuitton has affirmed its engagement with the world of art through a series of high-profile collaborations with the most influential artists of our time. The second series of the Jeff Koons Masters collection builds on the well-established foundation, further exploring the intersection of fashion and art.

This month, Louis Vuitton will launch a second collection conceived with Jeff Koons. Recognized as one of the most influential living artists and based on the artist’s “Masters” series of paintings, this second chapter will debut on October 27th, which will include: Reclining Girl by François Boucher; Delightful Land by Paul Gauguin; Luncheon on the Grass by Edouard Manet; Water Lilies by Claude Monet; The Triumph of Pan by Nicolas Poussin (exclusive for Maison Louis Vuitton Vendôme) and Ancient Rome by J.m.W. Turner.

This new set of paintings relates to Koons’ connection to each of the artists. “They are part of my DNA,” Koons says “When somebody walks down the street with this bag, or sits in a cafe with this bag,” Koons says of the Manet Neverfull, “it’s communicating a love of humanism.”

Step inside Jeff Koons' studio, as he prepares his new collaboration with the Maison Louis Vuitton, a collaboration that remixes the iconic artworks of the old masters and presents them in a way that encourages new interpretations.

Meet Jeff Koons, one of the most fascinating figures in contemporary art, renowned for his work around the great myths of art history and popular culture. In his studio, he explains the vision behind this new project,

"Both art and fashion excite. They are about being alive, what our potential is, and defining this moments – and at the same time they embrace the past and the future."

Jeff Koons' studio visit, 2017.

Stay tuned to discover the collection.

On the ground floor, natural light from the extensive number of windows and doorways illuminates the leather goods, accessories, textiles, fragrances and, on the Place Vendôme side, a full range of jewelry and timepieces. Louis Vuitton's Men’s Universe is upstairs on the mezzanine. On the first floor, there is Women’s Ready-to-Wear, shoes and accessories, presented in a beautifully airy, high-ceilinged space with richly intricate Versailles parquet. On the second floor, travel-related items, from Louis Vuitton's City Guides and travel books to luggage, share space with the Objets Nomades, a collection of designer travel and home related objects. 

The Maison Louis Vuitton Vendôme also presents two working ateliers, representative of the House’s ancestral savoir-faire. The Haute Joaillerie atelier, hidden away discreetly under the eaves, is where Louis Vuitton’s jewelers will transform exceptional precious stones into the House’s most exclusive high jewelry.

The Maison’s opening was marked by the creation of three exceptional high jewelry sets, specially designed and produced by the Haute Joaillerie ateliers. Inspired by the most recent Louis Vuitton high jewelry collection, Conquêtes, the pieces highlight the House’s passion for remarkable craftsmanship, artistry, and the most beautiful gemstones, such as diamonds, red spinels and emeralds. 

In the Atelier Rare & Exceptional, celebrities and the House’s most prestigious clients will have the chance to discover remarkable pieces from the latest collections. These can then be fitted and customised by the atelier’s in-house artisans, who will also be available to fashion exclusive red-carpet gowns.

Discover the new flagship store here.

Discover Louis Vuitton high jewelry collections.

The Maison is situated in two hôtel particuliers classic Parisian townhouses which, over the years have been home to courtiers, nobles, aristocracy, the occasional princess and the future emperor Napoléon III. Once known as Hôtel Baudet de Morlet and Hôtel Heuzé de Vologer, these hôtels were completed in 1714, but greatly altered over the years, including a particularly destructive “renovation” in the 1980s.

Architect Peter Marino has now returned these two buildings to their former glory. The flloors have been returned to their 18th-century grandeur, ceilings to their original heights (nearly 16 feet on the first floor), and the façade, designed by the architect of the Palace of Versailles, Jules-Hardouin Mansart, has been sensitively restored.

Throughout the Maison, Peter Marino has deftly blended the old and new, employing techniques and materials that reference French history and craftsmanship, while carefully integrating ultra-modern designs. Behind the original façade, the Maison has been designed to be opened and filled with light. The extensive use of glass, light colored stone, artisanal wall coverings, and beautiful parquet and stone flooring allows each floor to subtly assert its unique character, while remaining part of a coherent whole.

Discover the new flagship store here.

Travel goods, fashion and jewelry have been part of Place Vendôme and its neighborhood for over 300 years, and it was in these streets that Louis Vuitton learned his craft and where he founded his first store in 1854. 

This venue is very symbolic for Louis Vuitton as the Place Vendôme, just like the Château of Versailles, is one of the most beautiful examples of French artistry of the 17th century. Under the impulse of Louis XIV and Jean-Baptiste Colbert, the Château of Versailles became the cradle of French luxury and a showcase for French craftsmanship and savoir-faire around the world. Both designed and built by architect Jules Hardouin-Mansart, Place Vendôme and Versailles share a heritage that today remains important to Louis Vuitton.

These two beautiful examples of French artistry embody the type of elegance and dedication to craft that is today the realm of Louis Vuitton. As the worthy heir to this tradition, it was only natural for Louis Vuitton to establish workshops and showcase its creations at the heart of Place Vendôme, thus ensuring that the legacy continues for future generations.

Discover the new store flagship here.