LV NOW

Through a sincere introspection, actor and director Xavier Dolan speaks about how Louis Vuitton's aesthetics and textures inspire his lifestyle and helped him to become who he is now.

The full collection is available in store. Discover a selection here.

From the airiness of Rose des Vents to the intoxicating Turbulences, the ecstasy of a first night with Dans la Peau to the mindful immersion in nature with Apogée; from the self-revealing Contre Moi to an exploration of a darker side with Matière Noire and the explosion of the senses with Mille Feux… Les parfums Louis Vuitton describe a journey of the emotions.

Discover all seven of Les Parfums Louis Vuitton here.

By way of this visual prelude, the Maison Louis Vuitton unveils a first hint of the upcoming campaign: “Beyond Perfume”.

Les Parfums Louis Vuitton: available from September 2016.

The Maison Louis Vuitton unveils its creative atelier in the heart of Grasse, an emblematic domain.
One need only pass through the wrought iron gates of the property - Les Fontaines Parfumées - to immediately forget the cars racing up and down the Route Napoleon. Suddenly, you feel the cool shade of majestic trees along the main avenue. You can already hear the flow of La Foux, Grasse’s historical spring, as it courses through small stone channels, past the fountain and down to the old mill below.
A little farther on, one arrives at the main building with its beautiful terrace named Les Fontaines Parfumées, or “the scented fountains”. This property has an actual perfume fountain installed in the rotunda since the 1920s where visitors would come to fill their bottles directly.
This estate is now the cornerstone of Louis Vuitton perfumes and will serve as an olfactory creative center for LVMH.

Les Parfums Louis Vuitton: available from September 2016.

Discover les Parfums Louis Vuitton.