Liu Yifei and the Capucines

The Film

Named after Louis Vuitton’s very first store which opened in 1854 on rue Neuve-des-Capucines, the bag is one of the Maison’s most iconic designs. Adorned with Signature LV initials and distinctive side rings, the Capucines conveys a modern and sophisticated feel.

The Campaign

Feminine and refined, the Capucines is reinvented each season. This Spring the bag is jazzed up in a pastel color gradient and striking new colorblock variations are added to the collection.

The Selection