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Fashion - Campaigns 07/16

Men’s Fall-Winter 2021 Campaign

Virgil Abloh’s latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess.

The Film

Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh’s work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.

The Campaign

By taking archetypes such as the writer, the artist, the drifter, the salesman, the hotelier, the gallery owner, the architect, or the student, the collection explores the dress codes that inform our predetermined perceptions of these familiar characters. Virgil Abloh imbues the grammar of these codes with different values and employs fashion as a tool to change those assumptions.

Canyon Ankle Boot $2,090.00
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Keepall Bandoulière 50 $4,450.00
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Varsity Leather Jacket $7,900.00
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Flocked Monogram Classic Shirt $1,390.00
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Neon Check 4-Pocket Jacket $5,100.00
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Monogram Neon Check Pleated Skirt $3,700.00
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Millenium Ankle Boot $2,090.00
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Litter Bag $3,100.00
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Mini Soft Trunk $4,750.00
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Cyclone Sunglasses $985.00
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Cyclone Sunglasses $1,010.00
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City Keepall $3,200.00
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Classic Pants $1,210.00
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Monogram Hooded Denim Jacket $4,750.00
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Monogram Workwear Denim Pants $2,990.00
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Millenium Sneaker $1,600.00
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Handle Trunk $4,400.00
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Carrot Pouch $1,540.00
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Graphic Leather Biker Blouson $17,400.00
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Graphic Leather Biker Pants $13,900.00
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Cyclone Sunglasses $1,010.00
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Cyclone Sunglasses $985.00
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LV Pop Sunglasses $550.00
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Cyclone Sunglasses $1,010.00
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LV Trainer Sneaker $1,650.00
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Travertine 90'S Jacket $4,750.00
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Travertine Silk Classic Shirt $1,940.00
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Travertine Classic Pants $1,390.00
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Wrap Coat $6,850.00
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Monogram Workwear Denim Pants $2,990.00
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Monogram Mirror Shearling Jacket $13,900.00
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Window Pane Jacket $5,100.00
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Flocked Monogram Classic Shirt $1,390.00
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Tourist VS Purist Tuffetage Hoodie $2,290.00
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Keepall Bandoulière 50 With Acetate Chain $5,200.00
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LV Trainer Sneaker $1,650.00
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Extra Large Coat $8,600.00
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Classic Pants $1,210.00
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Monogram Mirror Raincoat $5,100.00
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Tailored Pants With Cutting Details $1,940.00
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LV Dust Sunglasses $850.00
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Pizza Box $2,400.00
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Keepall Bandoulière 50 $5,550.00
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Cyclone Sunglasses $985.00
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Canyon Ankle Boot $2,090.00
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Millenium Sneaker $1,600.00
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Monogram Embroidered Mesh Cap $880.00
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Skateboard $3,900.00
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LV Mirror Mirror Cap $1,020.00
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Sac Plat $4,800.00
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Silver Monogram Felt Coat $7,400.00
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Keepall XS $3,400.00
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Sac Plat $4,800.00
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LV Trainer Sneaker $1,600.00
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Keepall Bandoulière 50 $5,550.00
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Monogram Mirror Raincoat $5,100.00
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Classic Pants $1,210.00
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Monogram Mirror Shearling Jacket $13,900.00
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Millenium Sneaker $1,550.00
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Millenium Sneaker $1,600.00
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LV Trainer Sneaker $1,650.00
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Tailored Pants With Cutting Details $1,940.00
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Extra Large Jacket $5,100.00
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Equipe LV Polo $1,040.00
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Classic Pants $1,210.00
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Technical Mirror Puffer Jacket $5,100.00
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Extra Large Jacket $5,100.00
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Classic Pants $1,210.00
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Keepall Bandoulière 50 With Acetate Chain $5,200.00
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Cyclone Sunglasses $985.00
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Millenium Sneaker $1,600.00
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Canyon Ankle Boot $2,090.00
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Steamer XS $3,150.00
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Millenium Sneaker $1,550.00
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Details

Throughout the collection, garments, accessories, motifs and techniques play on themes of illusion, replicating the familiar through the deceptive lenses of trompe l’oeil and filtrage. Leather goods are interpreted through the classic shapes of Louis Vuitton and enriched with added wording, shiny silver, or tuffetage embroidery.

Wrap Coat $6,850.00
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Pizza Box $2,400.00
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LV Trainer Sneaker $1,650.00
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LV Wax Fishtail Parka $10,400.00
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Classic Pants $1,210.00
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Neon Check 4-Pocket Jacket $5,100.00
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Monogram Neon Check Pleated Skirt $3,700.00
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Varsity Leather Jacket $7,900.00
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Flocked Monogram Classic Shirt $1,390.00
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City Keepall $3,200.00
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LV Trainer Sneaker $1,650.00
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Litter Bag $3,100.00
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Window Pane Jacket $5,100.00
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Flocked Monogram Classic Shirt $1,390.00
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Canyon Ankle Boot $2,090.00
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Equipe LV Polo $1,040.00
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Extra Large Coat $8,600.00
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Coffee Cup $2,570.00
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Steamer XS $3,150.00
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Extra Large Jacket $5,100.00
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Equipe LV Polo $1,040.00
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Extra Large Coat $8,600.00
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Monogram Embroidered Mesh Cap $880.00
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LV Marker Necklace $1,110.00
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Tourist VS Purist Tuffetage Hoodie $2,290.00
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Monogram Embroidered Mesh Cap $880.00
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The Selection

Keepall Bandoulière 55 $3,700.00
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Keepall XS $2,740.00
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Everyday LV Bucket Hat $800.00
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LV Sprint Sneaker $1,370.00
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1.1 Millionaires Sunglasses $1,090.00
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Monogram Neon Check Oversized Business Shirt $1,500.00
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