Men’s Pre-Fall 2021 Collection
Virgil Abloh investigates the mundane dress codes of an establishment in evolution in his Pre-Fall 2021 Collection.
The Campaign
In his ongoing transformation of elitist codes into symbols of inclusivity, Louis Vuitton’s Artistic Director of Men’s Collections studies the luxury of normalcy – the state of being normal – and what conforming to it means in a post-2020 society. Underpinning old codes with new values, the Pre-Fall collection portrays the comfort of a progressive conventionality inclusive to all: the mundane wardrobe re-appropriated for a new world order.
The Collection
The conventional staple pieces of the men’s wardrobe are approached with riotous celebration: new suits materialize with hooded or zipped jackets, mid-layers evoke decorative codes of eveningwear, and the season’s signature Damier salt print fades and distorts the classic Louis Vuitton motif.